{"id":48245,"date":"2018-04-25T10:00:05","date_gmt":"2018-04-25T17:00:05","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=47647"},"modified":"2018-04-25T10:00:05","modified_gmt":"2018-04-25T17:00:05","slug":"market-your-skills","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/market-your-skills\/","title":{"rendered":"Learn to Market Your Skills"},"content":{"rendered":"

The easiest way to get a new job or acquire new freelance clients is to market yourself long before you even start a job search. And the best way to stand out is to play to your strengths, marketing your most valuable skills and experiences that make you you<\/em>. Keep reading to learn how you can market your skills<\/p>\n

1. Speak the language.<\/h2>\n

Precise language and terminology is so important to land jobs in our industry.<\/p>\n

For starters, if you\u2019re applying to a job and your resume and cover letter don\u2019t have position-specific keywords, your resume may never even make it into a human being\u2019s hands, thanks to applicant tracking systems.<\/p>\n

The more technical the field, the more terminology you weave into your resume or profile (and use correctly). Study the resumes and LinkedIn profiles of people who are working in your ideal or target job. Most importantly, make sure you\u2019re using the same skills, keywords, and lingo as the job description you\u2019re applying for!<\/p>\n

Important: <\/strong>Don\u2019t just stuff your resume and application with keywords for the sake of getting a callback. If you\u2019re not being honest about your talents and skill levels, there is a 100% chance you\u2019ll be found out. And if you waste a recruiter or hiring manager\u2019s time with a bogus resume, you won\u2019t be considered for jobs that you might have been a fit for.<\/p>\n

2. Consider your contributions.<\/h2>\n

Now that you have added relevant keywords to your resume, take a step back and answer the question, \u201cHow will these skills solve a potential employer or client\u2019s problems?\u201d Weave those keywords into a meaningful narrative or elevator pitch that shows how you used those skills. It\u2019s even better if you can tie them to quantifiable results.<\/p>\n

It\u2019s harder for people in creative roles, but consider adding in bullet points that tell stories like these:<\/p>\n