{"id":49620,"date":"2018-10-24T05:08:56","date_gmt":"2018-10-24T12:08:56","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=49620"},"modified":"2018-10-24T05:08:56","modified_gmt":"2018-10-24T12:08:56","slug":"working-in-house","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/working-in-house\/","title":{"rendered":"The 5 Best and 5 Worst Things About Working In-House"},"content":{"rendered":"

You\u2019ve spent your time and energy trying to break into a big-name agency<\/a>, doing editorial work<\/a>, and appreciating the “seed-planting phase.”<\/a> Have you ever considered that you might find happiness and job satisfaction working at an in-house agency?<\/p>\n

To clarify what I mean by in-house agency, many mid-sized to large companies have departments that handle advertising and marketing needs that aren\u2019t done by an advertising agency. For example, a company like Kaiser has an agency for their broadcast work supporting the famous Thrive campaign<\/a>, but depend on their in-house team for smaller or regional campaigns. Sometimes in-house agencies do the same high-profile work as an external agency \u2013 for example, that infamous Kendall Jenner ad<\/a> was produced by Pepsi\u2019s in-house team.<\/p>\n

I\u2019ve spent half my career at in-house shops, and the other half working at agencies, so I\u2019ve seen it from both sides. To help you decide if you want to switch from agency work, these are (arguably) the best and worst parts of working in-house.<\/p>\n

The 5 Best Things About Working In-House<\/h2>\n

1. Work-life balance<\/h4>\n

During my in-house tenure, I\u2019ve never worked a weekend, and on the few occasions I had to work late, it was never by more than 90 minutes. (Your mileage may vary). The unfortunate truth of #agencylife is that it\u2019s filled with long hours and late nights.<\/p>\n

2. Stability<\/h4>\n

Again, with that #agencylife: if you\u2019re at an agency that loses the big client, the agency execs may lay off everyone on that account. (I, personally, was laid off three times in three years for that exact reason.) While in-house agencies occasionally get swept up and out in corporate restructuring (been there, too), it\u2019s relatively infrequent.<\/p>\n

3. Predictability<\/h4>\n

With minimal overtime, a regular work schedule, freedom from the fear of being laid off, and almost no travel (since your client is usually just down the hallway), you\u2019ll be free to make long-term plans \u2013 that could either be for a vacation next month or taking night classes at a university next year.<\/p>\n

4. Opportunity to try new things<\/h4>\n

Many in-house creative teams are kept lean and mean, so you\u2019ll work on many different projects. In-house teams usually don\u2019t have the same hierarchy and structure of an agency, so the team may work on UX, outdoor, branding, event marketing, and other things that are usually highly segmented at agencies.<\/p>\n

5. Get close to the brand<\/h4>\n

One of the most exciting things about working at a company is your ability to shape its brand, even beyond just suggesting a color palette and font family. You\u2019re closer to the people who champion the brand voice; even if your company uses an outside agency for branding, you\u2019ll help articulate and hone your brand\u2019s values.<\/p>\n

The 5 Worst Things About Working In-House<\/h2>\n

1. Lack of variety<\/h4>\n

If you crave variety, you may not find it in a corporate environment. Working on just one brand means you\u2019ll probably work on the same things, over and over \u2013 and if you\u2019re a designer, that means sticking to one color palette, one set of fonts and one asset library.<\/p>\n

2. Sh!t jobs<\/h4>\n

The one exception to the lack of variety rule is the type of lackluster requests you\u2019ll get because the company doesn\u2019t want to have to pay for an advertising agency. These include, but are not limited to: designing a flier to notify employees that the parking lot will be closed for a week, writing a 10-second spot to be read over the PA system at a tradeshow, or being asked to rewrite the words to Katy Perry\u2019s Firework<\/em> to make them specific to selling insurance. (Fun fact: That last one was me; the song was going to be played at the introduction of a national sales meeting.)<\/p>\n

3. Lack of respect<\/h4>\n

If your company has the budget, glamorous jobs will go to an agency, and you might get lucky if you can do production. In some places, it\u2019ll be no secret that they\u2019re only using your services because you\u2019re cheap, close and convenient. But this is not something you need to accept if it\u2019s crossing a line.<\/p>\n

4. Less mobility<\/h4>\n

You may find yourself with fewer job opportunities within the company, unless you\u2019re OK with branching out of the creative department. Even if you\u2019re creating award-winning work and your team uses a traditional agency process, it\u2019ll be tougher to find work at an agency. Just look at how many job listings stipulate \u201cX years of agency experience REQUIRED.\u201d<\/p>\n

5. The corporate-ness of it all<\/h4>\n

Depending on where you work, you may find yourself in a sea of button-ups, slacks, and people who want to \u201cleverage\u201d your \u201ccore competencies\u201d and will \u201ccircle back\u201d later.\u00a0 Some companies appreciate that creative employees are different and give them more flexibility with their hours, workspace, and wardrobe. Still, the rest of your colleagues may be corporate citizens.<\/p>\n

Still not sure? You can always go freelance.<\/h2>\n

The alternative to deciding on one or another is freelancing, and getting a taste for both. You could also learn you want to build your own environment and make your own rules, and start a business of your own.<\/p>\n

Either way, take time to decide what is really going to work for you. Searching for a job can lead to frustration and desperation, but knowing what you will say no to<\/a> can help you design a life you can be proud of.<\/a><\/p>\n

\n

Lisa is a Creative Circle candidate and seasoned advertising copywriter who lives in Los Angeles. Her background includes both in-house and agency work on Fortune 500 and global accounts in the consumer and healthcare\/pharmaceutical fields. She excels at words, fashion, and cats. If you want to work with Lisa, contact Creative Circle Los Angeles<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve spent your time and energy trying to break into a big-name agency, doing editorial work, and appreciating the “seed-planting phase.” Have you ever considered that you might find happiness and job satisfaction working at an in-house agency? To clarify what I mean by in-house agency, many mid-sized to large companies have departments that handle […]<\/p>\n","protected":false},"author":3,"featured_media":56555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-49620","post","type-post","status-publish","format-standard","hentry","category-life-as-a-freelancer"],"acf":[],"yoast_head":"\nThe 5 Best and 5 Worst Things About Working In-House | Creative Circle<\/title>\n<meta name=\"description\" content=\"Have you ever considered that you might find job satisfaction working at an in-house agency? 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