As creatives, we all have times when a design concept doesn\u2019t quite come together or the words just don\u2019t flow. In the workplace, you often have to push through those creative blocks at a quicker pace than you do on a personal project. Try out a few new methods to replenish those creative reserves.<\/p>\n
Once you\u2019re staring at a blank screen for too long or going down a rabbit hole seeking elusive perfection before submission, know when to walk away. If you have the luxury of getting feedback from a colleague, this is the time to ask.<\/p>\n
Some people try to slog through, but as frustration and stress mount, you\u2019re less likely to solve the challenge or to get unstuck. Try to switch gears and return to the work with fresh eyes. Having a small win by finishing another task, like checking in with another team or sending that invoice, can shift your mindset.<\/p>\n
A day off a project, if possible, will generally provide an opportunity for copywriters to catch a few lingering typos or the awkward phrases missed when reading the same piece over and over again.<\/p>\n
It\u2019s tempting to use this pause to check your phone or watch some cute cat videos. But a break in screen time can help you more effectively reset (and give your eyes a needed break). You could read a magazine, stretch, get a cup of coffee, chat with a colleague, tidy up your desk, or even fold laundry if you\u2019re working remotely.<\/p>\n
Better yet, learn to work with your brain\u2019s natural productivity cycles. Our ultradian cycles<\/a> alternate between 90 to 120 minutes of high frequency brain activity and 20 minute periods of less intensity when we\u2019re awake. If you time your periods of deep concentration accordingly, you\u2019ll find that it\u2019s far easier to work through creative blocks.<\/p>\n We\u2019ve all heard that sitting is the new smoking<\/a>, and even standing desks have their issues<\/a>. Coupled with feeling stuck on a particular project, it could be time to get physical.<\/p>\n Moving around or going for a walk is great, but the trick is to get out of your head and to feel more centered in your body. More intense physical exercise, like going for a run or hitting the gym on your lunch hour, could provide that shift. Releasing endorphins in the body reduces the stress<\/a> of a creative block, and it\u2019s not just exercise that does that \u2014 eating foods like chocolate and having a good belly laugh works too.<\/p>\n Ironically, another way to release those endorphins is by sitting still and getting centered. Meditation has a host of benefits for your health and well-being<\/a>, but by learning to focus on the present moment, it is often possible to work through a creative block. Being in the moment clears your mind of other distractions, enabling you to address the task at hand.<\/p>\n In the longer term, a dedicated meditation practice can profoundly increase concentration. If you\u2019re just getting started, the free app Insight Timer has an enormous library of guided meditations of varying lengths, tracks the amount of time that you meditate, and offers paid course content if you want to work on specific subjects.<\/p>\n For many copywriters, writing is thinking<\/a>, and much of that process doesn\u2019t come naturally in front of the screen. If you have the opportunity to walk around, or to visit a gallery or city park, you can often work out the structure of a piece or resolve a lingering challenge by passively thinking about it as you wander.<\/p>\n The health benefits of walking in nature<\/a> are vast, and creative types have long relied on nature to reset or inspire creativity. Composer John Cage famously taught mycology (mushroom identification) to his music composition students as a means of getting them to look at the world differently. If you can, getting out in nature is an effective way to get through a creative block for a design or concept.<\/p>\n Copywriters might find it helpful to use an adult coloring book when faced with writer\u2019s block, while some visual creatives enjoy reading, socializing, or dancing. \u201cLive music usually inspires me, though I am a 2D artist,\u201d says Mandy Fraser, a painter, illustrator, and graphic designer living in New Bedford, Massachusetts.<\/p>\n Other creatives use prompts to work through a slump. The Surrealists used games like the exquisite corpse<\/a> and exercises such as automatic writing<\/a>, which many artists and writers still employ. Joie Rey Cohen, a visual artist based in San Francisco, relies on online prompts to drive creativity and get unstuck. Some excellent suggestions include:<\/p>\n Similarly, writing something lighthearted and fun might provide a needed break when you\u2019re writing a lot of heavy pharmaceutical or financial content.<\/p>\n Jess Powers writes about marketing, food, and wellness. She has experience in nonprofit communications and emergency management. Follow her @foodandfury.<\/p>\n","protected":false},"excerpt":{"rendered":" Seven Things to Try When You’re Having a Creative Block As creatives, we all have times when a design concept doesn\u2019t quite come together or the words just don\u2019t flow. In the workplace, you often have to push through those creative blocks at a quicker pace than you do on a personal project. Try out […]<\/p>\n","protected":false},"author":4,"featured_media":50793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-50789","post","type-post","status-publish","format-standard","hentry","category-creative-insights"],"acf":[],"yoast_head":"\nGet Physical<\/h3>\n
Get Centered<\/h3>\n
Opt for a Change of Scenery<\/h3>\n
Switch Disciplines<\/h3>\n
Use Prompts<\/h3>\n
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