{"id":50921,"date":"2020-03-31T07:51:03","date_gmt":"2020-03-31T14:51:03","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=50921"},"modified":"2020-03-31T07:51:03","modified_gmt":"2020-03-31T14:51:03","slug":"10-brands-covid-19","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/10-brands-covid-19\/","title":{"rendered":"10 Brands that are Speaking from the Heart During the COVID-19 Pandemic"},"content":{"rendered":"

As news about the novel coronavirus (COVID-19) shifts from bad to worse, the public craves leadership and inspiration. Our healthcare system<\/a> and federal government struggle<\/a> to keep up, and more and more bad actors are exposed<\/a>. But we\u2019re beginning to adjust to the new normal and stress of prolonged social distancing. Marketers face the challenge of remaining relevant and communicating effectively during a crisis. Some brands are doing this well, by speaking with care and compassion<\/a>.<\/p>\n

Marriott International<\/h4>\n

The travel industry was impacted early on, with cruises docked, many airlines forced to offer flexible tickets<\/a>, and hotels emptying out. Marriott International<\/a> President and CEO Arne Sorenson spoke in a moving video on Twitter<\/a>. In treatment for stage 2 pancreatic cancer, he begins by acknowledging his new bald look. Sorenson expressed concern for associates and opted to not take a salary this year. He spoke frankly and with emotion about the \u201ccommon crisis we face\u201d and the actions Marriott will take. That includes furloughing workers so they have job security and qualify for unemployment. The video demonstrates leadership and hard choices during tough times. On Instagram, Marriott Bonvoy, the rebranded Marriott loyalty program, reminds us that \u201cwe will travel again<\/a>.\u201d<\/p>\n

\n
\n

 <\/p>\n

\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

We will travel again.\u2063 \u2063 Soon, we will step out from behind our screens.\u2063 We will look each other in the eye \u2014 instead of the camera.\u2063 \u2063 We will clink glasses. We will exchange hugs.\u2063 We will travel again.\u2063 \u2063 Until then, stay healthy and stay positive.\u2063 We\u2019ll be waiting.\u2063 \u2063 \ud83c\udfa5: @matiasderada<\/a><\/p>\n

A post shared by Marriott Bonvoy<\/a> (@marriottbonvoy) on