{"id":57562,"date":"2023-03-31T10:51:01","date_gmt":"2023-03-31T17:51:01","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=57562"},"modified":"2023-03-31T10:51:01","modified_gmt":"2023-03-31T17:51:01","slug":"myths-about-social-media-professionals","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/myths-about-social-media-professionals\/","title":{"rendered":"Myths About Social Media Professionals"},"content":{"rendered":"

1. Social media is the intern\u2019s job<\/h3>\n

Working in social requires brand intimacy, strategy, implementation, and content analysis. Also, one slip-up could cause a whirlwind of negative attention for the company \u2014 it’s not the role to give the most junior person on the team.<\/p>\n

2. Social media professionals are also social media influencers<\/h3>\n

Building a popular personal account will not necessarily make you a qualified social media professional. Your personal account, good or bad, is not a reflection of your professional skill.<\/p>\n

3. We\u2019re not Emily in Paris<\/h3>\n

Unfortunately, our days are not spent taking random pictures, going to posh parties, or dating French chefs. We\u2019re most likely analyzing data or creating a strategy and content.<\/p>\n

4. A post must be viral to be successful<\/h3>\n

Success depends on your strategic goals. Non-viral posts can be just as, if not more, successful than viral ones.<\/p>\n

5. Followers>engagement<\/h3>\n

Followers mean nothing if no one is engaging. Ever seen those accounts with 17k followers, but 32 likes and 0 comments?<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Social media is the intern\u2019s job Working in social requires brand intimacy, strategy, implementation, and content analysis. Also, one slip-up could cause a whirlwind of negative attention for the company \u2014 it’s not the role to give the most junior person on the team. 2. Social media professionals are also social media influencers Building […]<\/p>\n","protected":false},"author":4,"featured_media":57563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-57562","post","type-post","status-publish","format-standard","hentry","category-creative-insights"],"acf":[],"yoast_head":"\nMyths About Social Media Professionals | Creative Circle<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Myths About Social Media Professionals\" \/>\n<meta property=\"og:description\" content=\"1. Social media is the intern\u2019s job Working in social requires brand intimacy, strategy, implementation, and content analysis. Also, one slip-up could cause a whirlwind of negative attention for the company \u2014 it’s not the role to give the most junior person on the team. 2. 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