{"id":57758,"date":"2023-05-03T10:22:24","date_gmt":"2023-05-03T17:22:24","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=57758"},"modified":"2023-05-03T10:22:24","modified_gmt":"2023-05-03T17:22:24","slug":"8-things-our-audience-want-you-to-know-about-creative-briefs","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/8-things-our-audience-want-you-to-know-about-creative-briefs\/","title":{"rendered":"8 Things Our Audience Want You to Know About Creative Briefs!"},"content":{"rendered":"<p>Creative briefs are the foundation of any good partnership. We&#8217;ve all seen briefs that are less than helpful, from vague descriptors to zero deadlines, briefs can cause all sorts of misalignments. We wrote all about the dos and don&#8217;ts of creative briefs <a href=\"https:\/\/www.creativecircle.com\/blog\/how-to-write-a-good-creative-brief\/\">here<\/a>. But we wanted to ask our LinkedIn network what they can&#8217;t stand in creative briefs. Here\u2019s what they had to say!<\/p>\n<p><strong>1.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57760\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.44-AM-300x280.png\" alt=\"\" width=\"300\" height=\"280\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.44-AM-300x280.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.44-AM-768x716.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.44-AM.png 976w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Clarity \ud83d\udc4f\u00a0 is \ud83d\udc4f key \ud83d\udc4f<\/p>\n<p><strong>2.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57761\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.36-AM-300x33.png\" alt=\"\" width=\"300\" height=\"33\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.36-AM-300x33.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.36-AM-768x84.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.36-AM.png 964w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>3.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57762\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.26-AM-300x119.png\" alt=\"\" width=\"300\" height=\"119\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.26-AM-300x119.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.26-AM-768x305.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.26-AM.png 978w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Make it make sense!!<\/p>\n<p><strong>4.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57763\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.14-AM-300x35.png\" alt=\"\" width=\"300\" height=\"35\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.14-AM-300x35.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.14-AM-768x90.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.51.14-AM.png 952w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>This response makes us say wow!<\/p>\n<p><strong>5.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57764\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.57-AM-300x32.png\" alt=\"\" width=\"300\" height=\"32\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.57-AM-300x32.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.57-AM-768x81.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.57-AM.png 952w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Target Audience: Everyone.<\/p>\n<p><strong>6.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57765\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.49-AM-300x31.png\" alt=\"\" width=\"300\" height=\"31\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.49-AM-300x31.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.49-AM-768x80.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.49-AM.png 946w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Please ask yourself, do you really trust our judgment?<\/p>\n<p><strong>7.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57766\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.38-AM-300x24.png\" alt=\"\" width=\"300\" height=\"24\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.38-AM-300x24.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.38-AM-768x61.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.38-AM.png 954w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>If you don&#8217;t know your audience, how will we know?!<\/p>\n<p><strong>8. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57767\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.29-AM-300x31.png\" alt=\"\" width=\"300\" height=\"31\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.29-AM-300x31.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.29-AM-768x79.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-01-at-10.50.29-AM.png 972w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative briefs are the foundation of any good partnership. We&#8217;ve all seen briefs that are less than helpful, from vague descriptors to zero deadlines, briefs can cause all sorts of misalignments. We wrote all about the dos and don&#8217;ts of creative briefs here. But we wanted to ask our LinkedIn network what they can&#8217;t stand [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":57770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-57758","post","type-post","status-publish","format-standard","hentry","category-employer-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Things Our Audience Want You to Know About Creative Briefs! | Creative Circle<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Things Our Audience Want You to Know About Creative Briefs!\" \/>\n<meta property=\"og:description\" content=\"Creative briefs are the foundation of any good partnership. 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But we wanted to ask our LinkedIn network what they can&#8217;t stand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creativecircle.com\/blog\/8-things-our-audience-want-you-to-know-about-creative-briefs\/\" \/>\n<meta property=\"og:site_name\" content=\"Creative Circle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CreativeCircleStaffing\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-03T17:22:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/AdobeStock_578977889-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniela Negrette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creative_Circle\" \/>\n<meta name=\"twitter:site\" content=\"@Creative_Circle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniela Negrette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creativecircle.com\/blog\/8-things-our-audience-want-you-to-know-about-creative-briefs\/\",\"url\":\"https:\/\/www.creativecircle.com\/blog\/8-things-our-audience-want-you-to-know-about-creative-briefs\/\",\"name\":\"8 Things Our Audience Want You to Know About Creative Briefs! | Creative Circle\",\"isPartOf\":{\"@id\":\"https:\/\/www.creativecircle.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creativecircle.com\/blog\/8-things-our-audience-want-you-to-know-about-creative-briefs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creativecircle.com\/blog\/8-things-our-audience-want-you-to-know-about-creative-briefs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/AdobeStock_578977889-scaled-1.jpeg\",\"datePublished\":\"2023-05-03T17:22:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.creativecircle.com\/#\/schema\/person\/430a421aff02903a687b43ea5f3db691\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creativecircle.com\/blog\/8-things-our-audience-want-you-to-know-about-creative-briefs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creativecircle.com\/blog\/8-things-our-audience-want-you-to-know-about-creative-briefs\/#primaryimage\",\"url\":\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/AdobeStock_578977889-scaled-1.jpeg\",\"contentUrl\":\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/05\/AdobeStock_578977889-scaled-1.jpeg\",\"width\":2560,\"height\":1707},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creativecircle.com\/#website\",\"url\":\"https:\/\/www.creativecircle.com\/\",\"name\":\"Creative Circle\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creativecircle.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creativecircle.com\/#\/schema\/person\/430a421aff02903a687b43ea5f3db691\",\"name\":\"Daniela Negrette\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creativecircle.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c9bfd2edf4dd463b90c0f33bbeb447dbb32bccd5e45ca823b09ceb350c9ee31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c9bfd2edf4dd463b90c0f33bbeb447dbb32bccd5e45ca823b09ceb350c9ee31?s=96&d=mm&r=g\",\"caption\":\"Daniela Negrette\"},\"url\":\"https:\/\/www.creativecircle.com\/blog\/author\/dnegrette\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"8 Things Our Audience Want You to Know About Creative Briefs! | Creative Circle","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"8 Things Our Audience Want You to Know About Creative Briefs!","og_description":"Creative briefs are the foundation of any good partnership. 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