{"id":57932,"date":"2023-08-02T08:52:13","date_gmt":"2023-08-02T15:52:13","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=57932"},"modified":"2023-08-02T08:52:13","modified_gmt":"2023-08-02T15:52:13","slug":"creative-circles-annual-pulse-survey-2023-edition","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/creative-circles-annual-pulse-survey-2023-edition\/","title":{"rendered":"Creative Circle&#8217;s Annual Pulse Survey &#8211; 2023 Edition"},"content":{"rendered":"<p><span class=\"TextRun SCXW239227979 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW239227979 BCX0\">We <\/span><span class=\"NormalTextRun SCXW239227979 BCX0\">recently <\/span><span class=\"NormalTextRun SCXW239227979 BCX0\">asked leaders across the creative and marketing space <\/span><span class=\"NormalTextRun SCXW239227979 BCX0\">about <\/span><span class=\"NormalTextRun SCXW239227979 BCX0\">their pain points, preferences, and everything in between. <\/span><\/span><span class=\"TextRun MacChromeBold SCXW239227979 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW239227979 BCX0\">Here\u2019s<\/span><span class=\"NormalTextRun SCXW239227979 BCX0\"> what they said about it all!\u00a0<\/span><\/span><\/p>\n<h3><span class=\"TextRun SCXW141970927 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW141970927 BCX0\">Content, Trends, and More!<\/span><\/span><span class=\"EOP CommentStart SCXW141970927 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p>Here\u2019s what they said about content preferences. Even when not actively hiring, managers are invested in keeping on top of trends.<\/p>\n<ul>\n<li>51% percent of hiring managers engage with content about industry-specific hiring trends<\/li>\n<li>31% keep up with interview and retention tips<\/li>\n<li>29% focus on their local market\u2019s data<\/li>\n<li>26% keep tabs on newly available talent<\/li>\n<\/ul>\n<p><strong>Takeaway:<\/strong> <span class=\"TextRun SCXW221235840 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221235840 BCX0\">Managers stay current on the latest hiring trends in the creative industry to be prepared when a hiring need arises.<\/span><\/span><span class=\"EOP SCXW221235840 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"NormalTextRun SCXW53471082 BCX0\" data-ccp-charstyle=\"Strong\">Hiring<\/span><span class=\"NormalTextRun SCXW53471082 BCX0\" data-ccp-charstyle=\"Strong\"> is <\/span><span class=\"NormalTextRun SCXW53471082 BCX0\" data-ccp-charstyle=\"Strong\">Hard<\/span><span class=\"NormalTextRun SCXW53471082 BCX0\" data-ccp-charstyle=\"Strong\"> (Is Outsourcing <\/span><span class=\"NormalTextRun SCXW53471082 BCX0\" data-ccp-charstyle=\"Strong\">The<\/span><span class=\"NormalTextRun SCXW53471082 BCX0\" data-ccp-charstyle=\"Strong\"> Solution?)<\/span><\/h3>\n<p>Here\u2019s what they said about their team\u2019s biggest hiring, talent, and resourcing obstacles. Creative and marketing teams are understaffed \u2014 67% of respondents agreed that their team has too much work to do given their current headcount.<\/p>\n<ul>\n<li>46% of creative and marketing teams need to outsource some work to an external agency in order to keep their team afloat.<\/li>\n<li>25% are considering building an in-house creative team to have more control over the process (and because of the price tag \u2014 21% admit they can\u2019t afford high agency costs).<\/li>\n<\/ul>\n<p>These are the instances in which leaders turn to recruitment or staffing partners to find new folks:<\/p>\n<ul>\n<li>59% partner with staffing agencies to support planned, budgeted projects<\/li>\n<li>27% need help with emergency, unbudgeted projects<\/li>\n<li>21% want to replace existing contract resources<\/li>\n<li>17% need staffing help when full-time employees are on extended leave<\/li>\n<li>13% partner to find contract resources during a hiring freeze<\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW176888529 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW176888529 BCX0\"><strong>Takeaway:<\/strong> Creative teams are carrying the weight of a heavy workload \u2014 without the necessary staff to handle it. Managers are exploring options to help lighten their team\u2019s load<\/span><span class=\"NormalTextRun SCXW176888529 BCX0\">.<\/span> <span class=\"NormalTextRun SCXW176888529 BCX0\">These teams work with staffing partners for a variety of hiring needs but primarily when tackling the large projects on their docket.<\/span> <span class=\"NormalTextRun SCXW176888529 BCX0\">Freelancers, gig workers, and contingent labor <\/span><span class=\"NormalTextRun SCXW176888529 BCX0\">are<\/span><span class=\"NormalTextRun SCXW176888529 BCX0\"> i<\/span><span class=\"NormalTextRun SCXW176888529 BCX0\">n <\/span><span class=\"NormalTextRun SCXW176888529 BCX0\">a good position<\/span><span class=\"NormalTextRun SCXW176888529 BCX0\"> to capitalize on these labor trends!<\/span><\/span><span class=\"EOP SCXW176888529 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57952\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/ABOUT_US02-1-300x254.png\" alt=\"\" width=\"300\" height=\"254\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/ABOUT_US02-1-300x254.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/ABOUT_US02-1-1024x867.png 1024w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/ABOUT_US02-1-768x650.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/ABOUT_US02-1.png 1482w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h3>Where Do Managers Look for Service Partners?<\/h3>\n<p>Here\u2019s what they said about conducting vendor searches. How do marketing and creative leaders find new service partners? In a lot of ways, it turns out.<\/p>\n<ul>\n<li>24% visit the company\u2019s website<\/li>\n<li>19% ask a friend or colleague for a referral<\/li>\n<li>16% rely on one-to-one email outreach from sales reps<\/li>\n<li>11% look to marketing emails<\/li>\n<li>11% search their social media feeds<\/li>\n<li>2% attend webinars or other informational events<\/li>\n<\/ul>\n<p><strong>Takeaway:<\/strong> There\u2019s no wrong way to find a new service partner. Above all else, leaders want a clear, concise message and a low barrier to entry.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57954\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/Sharepoint-300x215.png\" alt=\"\" width=\"300\" height=\"215\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/Sharepoint-300x215.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/Sharepoint-1024x733.png 1024w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/Sharepoint-768x550.png 768w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/Sharepoint-1536x1100.png 1536w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2023\/06\/Sharepoint.png 1543w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>How Do Managers Even Find Freelancers?!?<\/h3>\n<p>Here\u2019s how and who helps makes the decisions about sourcing contractors. When not working with recruitment agencies, hiring managers turn to\u2026<\/p>\n<ul>\n<li>Their professional or personal networks (67%)<\/li>\n<li>Job sites (think Indeed, ZipRecruiter, LinkedIn) (40%)<\/li>\n<li>Their internal HR department (38%)<\/li>\n<li>Cloud labor sites (think Upwork, Fiverr, Toptal) (17%)<\/li>\n<li>A web search for local contractors (14%)<\/li>\n<\/ul>\n<p>When there is a vacancy on the creative or marketing team, this is who industry influencers say most impacts their hiring decisions:<\/p>\n<ul>\n<li><strong>The team\u2019s director or manager (50%).<\/strong> They focus on defining the job requisite and evaluating potential hires.<\/li>\n<li><strong>The team\u2019s senior leadership, from VP up to the C-suite (15%).<\/strong> They help their managers define the requirements and are critical to the final selection.<\/li>\n<li><strong>The company\u2019s owner or partner (12%).<\/strong> They come in when it\u2019s time to make a decision.<\/li>\n<li><strong>Other staff, including the new hire\u2019s peers (8%).<\/strong> They play a part from start to finish.<\/li>\n<\/ul>\n<p><strong>Takeaway:<\/strong> Beyond partnering with staffing agencies, when seeking new contractors, nothing beats the assurance industry leaders receive from personal and professional connections. The bottom line for freelancers: your network matters.<\/p>\n<p>&nbsp;<\/p>\n<h3>Want to Learn More?<\/h3>\n<p>For the full breakdown of this year&#8217;s hiring trends, download the full report <a href=\"https:\/\/p.creativecircle.com\/2023-pulse-survey-report\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently asked leaders across the creative and marketing space about their pain points, preferences, and everything in between. Here\u2019s what they said about it all!\u00a0 Content, Trends, and More!\u00a0 Here\u2019s what they said about content preferences. Even when not actively hiring, managers are invested in keeping on top of trends. 51% percent of hiring [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":57934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,76],"tags":[],"class_list":["post-57932","post","type-post","status-publish","format-standard","hentry","category-employer-insights","category-life-as-a-freelancer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative Circle&#039;s Annual Pulse Survey - 2023 Edition | Creative Circle<\/title>\n<meta name=\"description\" content=\"We recently asked leaders across the creative and marketing space about their pain points, preferences, and everything in between. 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