{"id":57977,"date":"2023-07-05T14:45:35","date_gmt":"2023-07-05T21:45:35","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=57977"},"modified":"2023-07-05T14:45:35","modified_gmt":"2023-07-05T21:45:35","slug":"how-can-companies-work-with-ai","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/how-can-companies-work-with-ai\/","title":{"rendered":"How Can Companies Work with AI?"},"content":{"rendered":"

The pope wore Balenciaga<\/a>, and Biggie Smalls<\/a> returned from the dead to sing a Nas song. Or did<\/em> they?<\/p>\n

Generative AI has created startlingly lifelike, otherworldly images, showcasing the immense power of this emerging technology. Companies worldwide are now wondering how (or if) to integrate AI into their operations. Can humans and machines enhance each other\u2019s strengths? Are some projects better suited for humans and others for AI? Here are some ways to gain clarity on how businesses can approach this emerging tech.<\/p>\n

AI is becoming adept at many “human” jobs, from providing customer service, writing emails, and diagnosing diseases to translating languages\u2014improving at breakneck speed\u2014understandably raising reasonable fears that AI will come to replace human workers across industries. But according to Harvard Business Review<\/a>, “that’s not the inevitable, or even most likely, outcome\u2026 While AI will radically alter how work gets done and who does it, the technology’s larger impact will be in complementing and augmenting human capabilities, not replacing them.” Many companies are leaning into AI to automate processes, but according to HBR, “those that deploy it mainly to displace employees will see only short-term productivity gains.”<\/p>\n

HBR researched 1,500 companies and found that the organizations achieved the most significant performance improvements when collaboration reigned and humans and machines worked together. The collaborative intelligence of humans and AI work synergistically, enhancing each other’s complementary strengths. For humans, creativity, leadership, teamwork, and social skills\u2014and AI, speed, quantitative capabilities, and scalability. What comes easily for humans can be hard for machines\u2014like writing a joke, and what’s simple for machines can be impossible for humans (like analyzing gigabytes of statistical data). Companies that leverage the power of the humans working for them and emerging AI come out on top.<\/p>\n

Say hello to \u201ccobots”\u2014robots moving from potentially dangerous and “dumb” industrial machines to become smart, context-aware cobots working in tandem with humans, not apart. For example, a cobot arm in an automotive factory may handle challenging repetitive actions that require heavy lifting. In contrast, the person handles more nuanced tasks that demand dexterity and human judgment, like putting together a gear motor.<\/p>\n

In the more creative sphere, AI can uplevel creative efforts<\/a>. Autodesk\u2019s Dreamcatcher AI can augment the imagination of even the most maverick of designers. Say, for example, that a furniture designer provides Dreamcatcher with information about a design concept, like a bench that should:<\/p>\n