{"id":58517,"date":"2024-01-19T12:51:57","date_gmt":"2024-01-19T20:51:57","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=58517"},"modified":"2024-01-19T12:51:57","modified_gmt":"2024-01-19T20:51:57","slug":"ai-takes-center-stage-at-ces-2024","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/ai-takes-center-stage-at-ces-2024\/","title":{"rendered":"AI Takes Center Stage at CES 2024"},"content":{"rendered":"

The Consumer Electronics Show<\/a> (CES) is the juggernaut conference that whips Vegas into a tech-infused froth every year. It’s a proving ground for innovative technologies, where brands come to do business, meet new partners, and flashily debut their latest releases and most visionary breakthroughs. CES began in the Big Apple back in 1967, with 250 exhibitors and 17,500 attendees \u2014 CES 2024 wrapped up on January 12th, with more than 135,000 people from 150 countries attending.<\/p>\n

Produced and run by the Consumer Technology Association, CES is the only tradeshow that brings the entire tech landscape together at a singular event. From the early days of developers, manufacturers, and suppliers of hardware, software, and tech delivery systems, to today \u2014 we\u2019re now seeing representation from across all parts of the consumer technology industry and business verticals. We’re talking everything from augmented and virtual reality, Web3, smart cities, adult entertainment, robotics, sports, medicine, and of course\u2026 artificial intelligence.<\/p>\n

CES 2024 was steeped with AI. From general artificial intelligence that has been around for years (think virtual assistants and chatbots) to generative AI-infused products, AI was the hot-ticket item this year and was seemingly in everything, everywhere, all at once \u2014 revolutionizing user experience, increasing accessibility, and boosting efficiency.<\/strong> There were even separate AI-themed event tracks, from the Spoon: Food Tech Summit<\/a>, which delves into how AI is transforming the food industry with tools like Chef Watson, to a track on AI-driven retail experiences<\/a>.<\/p>\n

Here’s a look at some of the more fascinating and creative ways today\u2019s most innovative tech brands are using AI at this year’s consumer electronics tradeshow.<\/p>\n

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Photo: NuraLogix<\/p><\/div>\n

NuraLogix’s “Magic” Mirror<\/h3>\n

Dreamed up by digital health company NuraLogix, the Anura MagicMirror<\/a> is the first of its kind. It analyzes the blood flow in your face to monitor vitals like blood pressure and assess your risk of heart disease. It can guess your age based on your complexion and even gauge how stressed you may be. While it\u2019s not directly accessible to consumers for home use (yet), you may see the MagicMirror in gyms, clinics, and other places where people are monitoring their health and well-being and where standard mirrors exist today. The device uses NuraLogix\u2019s Affective AI technology, DeepAffex, which uses pattern recognition to inform its findings. As the use of AI broadens, devices like the MagicMirror will become less Jetsons and more Modern Family. To see it use, check out this\u202fvideo of CNET\u2019s Nick Wolny giving it a go<\/a>.<\/p>\n

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Photo: CNET<\/p><\/div>\n

Volkswagen’s Enhanced EVs<\/h3>\n

AI is whipping Volkswagen EVs into shape by integrating ChatGPT into its line of electric vehicles<\/a>, including the ID 3, ID 4, and ID 5. The AI chatbot is also coming to the fuel-powered Golf, Passat, and Tiguan, enabling drivers to ask their cars for restaurant recommendations, healthy pet food options, best face glitter, and more.<\/p>\n

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Photo: Dell<\/p><\/div>\n

Dell’s AI-enabled Laptops<\/h3>\n

Dell\u2019s new line of XPS laptops will feature a slew of built-in AI enhancements, including an additional processor for on-device AI computing and a dedicated Microsoft Copilot key. Copilot is Microsoft\u2019s generative AI assistant, which can help you search the web, summarize documents, or create generative images \u2014 all part of Microsoft\u2019s aim to be a leader in artificial intelligence. This line of AI-souped up laptops is slated to hit stores soon<\/a>, though for those chomping at the bit, it may<\/em> not be soon enough.<\/p>\n

 <\/p>\n

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Photo: Baracoda<\/p><\/div>\n

Baracoda’s Wellness-minded Mirror<\/h3>\n

AI-infused mirrors were truly shining at CES 2024. Healthtech pioneer Baracoda unveiled BMind<\/a>, the world’s first smart mirror for mental well-being, which acts as a health companion that\u2019s able to identify mood and help you users manage stress. It provides personalized recommendations and experiences based on your mental state by harnessing cutting-edge generative AI with Computer Vision and Large Learning Models (LLM) to interpret language, expressions, and gestures. BMind gathers information without the use of any invasive tech, helping curb drab moods and feelings of loneliness through immersive experiences, including light, sound, visuals, and coaching. The product actually won a CES Innovation Award this year in the smart home category.<\/p>\n

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Photo: CNET<\/p><\/div>\n

Capella’s Subscription-based Parenting App<\/h3>\n

Welcome to the brave new world of parenting, where a smartphone app can “translate” your little one’s cries, telling you whether they’re tired, uncomfortable, hungry, or in need of a diaper change via technology that can decipher a baby’s needs using AI. Cappella<\/a> says its technology is about 95% accurate, versus roughly 30% for humans who try to discern their babies’ needs on their own. The Capella app costs $10 a month \u2014 and, don\u2019t fret, the company is working on using AI to soothe and comfort your baby, too.<\/p>\n

 <\/p>\n

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Photo: Seergrills<\/p><\/div>\n

Seergrills’s Perfectly Timed Grill<\/h3>\n

Say hello to the Perfecta Grill<\/a>, which uses AI to grill your steak to perfection. It’s essentially a $3,500 toaster for steak that promises that perfect sizzling meat in two minutes. Utilizing an unusual vertical infrared oven, this high-tech grill reaches temperatures over 1,000 degrees, cooking thick steaks and chops in mere minutes. While the price tag keeps the Perfecta in the land of the .1%, it shows a growing trend towards more in-home AI innovation.<\/p>\n

 <\/p>\n

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Photo: CNET<\/p><\/div>\n

Oclean’s \u201cUltra\u201d Smart Brush<\/h3>\n

AI has arrived for your teeth, too! The Oclean X Ultra S<\/a> uses AI to make you a better brusher by providing real-time feedback on your brushing activity. Using bone conduction technology, an AI voice guide then offers tips on upleveling your brushing technique and offer tips to help improve it. The toothbrush will tell you if you’re using too much (or too little) pressure or favoring one side, all via spoken directions only you can hear. What\u2019s more, the built-in display gives instant feedback on any missed spots, along with a brushing score. Already available in Europe, the Oclean X Ultra will have its US launch this fall, with a $100+ price tag.<\/p>\n

 <\/p>\n

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Photo: Business Insider<\/p><\/div>\n

Samsung’s Image-enhancing TV<\/h3>\n

Samsung’s 8K QLED TV models<\/a> can use AI to upscale imagery, converting standard definition, or SD, content up, up, up to an 8K resolution \u2014 an industry first, according to the company. These televisions will also be able to create AI-generated imagery and automatically switch TV modes depending on the type of content being played. In short, this new AI-powered TV can bring your favorite old school TV shows like I Dream of Jeanie or I Love Lucy into the 21st century by dramatically improving their resolution.<\/p>\n

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Photo: WNHub<\/p><\/div>\n

Replica Studios & SAG-AFTRA’s Historic AI Voice Agreement<\/h3>\n

The Screen Actors Guild \u2013 American Federation of Television and Radio Artists, or SAG-AFTRA, the world’s largest labor union representing performers, and Replica Studios, an AI voice technology company, made a huge joint announcement at CES<\/a>. The two entities entered into an agreement, which will pay voice actors for the licensing of digital replicas of their voices for use in video games. This agreement is the very first time an organization like SAG-AFTRA has worked to codify consent and compensation for AI replicas of actor and performer voices. AI was one of the thornier issues debated at length between the actors\u2019 and screenwriters\u2019 unions and television studio executives during last year\u2019s major strikes, with Hollywood screenwriters securing significant guardrails against artificial intelligence themselves \u2014 one of the first major labor wars about generative AI in the creative workplace.<\/p>\n

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__________________________________<\/p>\n

Takeaway<\/h2>\n

CES 2024 gave us a taste of how artificial intelligence tech is being infused into future products\u2014and what that means for us all as consumers, marketers, and more. The future is coming, and it appears AI is an increasingly large part of it, from food to entertainment to home products and more.<\/p>\n

Generative AI has the potential to scale cross-medium creation while improving efficiencies throughout the process, making new innovations like those we\u2019ve seen at CES 2024 possible \u2014 and it\u2019s no longer just in the workplace. If you want to quickly augment your organization\u2019s AI prowess, partner with talent who has the hard skills to produce high-quality content and results using the AI tools, prompts, and methods to power the brands and products of tomorrow.<\/p>\n

If you want to see what generative AI can do for your business<\/a>, let Creative Circle be your guide.<\/p>\n

GET IN TOUCH<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Consumer Electronics Show (CES) is the juggernaut conference that whips Vegas into a tech-infused froth every year. It’s a proving ground for innovative technologies, where brands come to do business, meet new partners, and flashily debut their latest releases and most visionary breakthroughs. 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