{"id":58810,"date":"2024-06-04T07:27:16","date_gmt":"2024-06-04T14:27:16","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=58810"},"modified":"2024-06-04T07:27:16","modified_gmt":"2024-06-04T14:27:16","slug":"creative-circle-unveils-2024-client-pulse-report-navigating-ai-in-the-creative-and-marketing-industry","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/creative-circle-unveils-2024-client-pulse-report-navigating-ai-in-the-creative-and-marketing-industry\/","title":{"rendered":"Creative Circle Unveils 2024 Client Pulse Report: Navigating AI in the Creative and Marketing Industry"},"content":{"rendered":"<p>Creative Circle is thrilled to announce the release of our <a href=\"https:\/\/hubs.ly\/Q02yHthQ0\" target=\"_blank\" rel=\"noopener\">2024 Client Pulse Report<\/a>, offering a comprehensive analysis of artificial intelligence&#8217;s impact on creative and marketing teams. This year\u2019s report illuminates how AI has rapidly become embedded in daily workflows, but leaders still seek support in deploying the groundbreaking technology to its full potential.<\/p>\n<p>To develop the report, Creative Circle collected survey responses from <strong>463<\/strong> creative and marketing leaders. The survey was conducted in March 2024 and received a near-record response rate, demonstrating business leaders\u2019 continued investment in the subject more than a year after AI entered the mainstream.<\/p>\n<h2>The Results Are In<\/h2>\n<p>Resounding consensuses emerged around several of the topics addressed in the survey:<\/p>\n<ul>\n<li>AI is now a staple in creative and marketing teams, with <strong>82%<\/strong> using it to some extent and <strong>45%<\/strong> using it daily or weekly.<\/li>\n<li>Leaders would like to further implement AI into their work, but <strong>89%<\/strong> face barriers to increased adoption.<\/li>\n<li>The necessity of AI today is undisputed, as <strong>83%<\/strong> of leaders say they need to develop new AI skills and competencies in order to achieve their goals.<\/li>\n<li>Businesses are eager to close their AI gaps, with <strong>66%<\/strong> of respondents seeking AI-specific training, hires, or consultants to upskill their teams.<\/li>\n<\/ul>\n<p>\u201cThis study makes clear that marketing and creative leaders recognize AI\u2019s extraordinary potential. But for the most part, they\u2019re only scratching the surface,\u201d says Creative Circle President Matt Riley. \u201cTeams need direction, training, and subject matter expertise in order to fully integrate AI technology and realize its many benefits.\u201d<\/p>\n<p>Creative Circle\u2019s insights and solutions offer an ideal set of skills and knowledge that marketing and creative teams need to realize the benefit of today\u2019s AI technologies.<\/p>\n<p>Katherine Forbes, Creative Circle\u2019s Senior Vice President of Marketing, states, \u201cWe are actively partnering with our clients to bring out the full potential of AI within their marketing and creative teams. Our people have the right solutions at their fingertips and the necessary insights to implement AI effectively and securely.\u201d<\/p>\n<p><a href=\"https:\/\/hubs.ly\/Q02yHthQ0\" target=\"_blank\" rel=\"noopener\">Read the full report for all the detailed findings<\/a> on topics including the top AI use cases, barriers to adoption, and upskilling strategies. And, if you\u2019re ready to harness the power of AI for your team, <a href=\"https:\/\/www.creativecircle.com\/clients\/\" target=\"_blank\" rel=\"noopener\">contact Creative Circle<\/a> to tap into a wealth of resources and expertise.<\/p>\n<h3>About Creative Circle<\/h3>\n<p>Creative Circle provides marketing and creative services for companies looking to solve business challenges of all sizes. Our strength comes from our talent community, and our power lies in leveraging this network to provide flexible custom solutions for our clients.<\/p>\n<p>Creative Circle is part of the Commercial Segment of ASGN Incorporated (NYSE: ASGN). To learn more, visit <a href=\"https:\/\/www.creativecircle.com\/\" target=\"_blank\" rel=\"noopener\">creativecircle.com<\/a>.<\/p>\n<h3>Safe Harbor<\/h3>\n<p>Certain statements made in this news release are \u201cforward-looking statements\u201d within the meaning of Section 27A of the Securities Exchange Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and involve a high degree of risk and uncertainty. Forward looking statements include statements regarding our current and future support of client AI needs, claims pertaining to internal and client efficiencies created using AI tools, and statements about how marketing and creative professionals may leverage AI tools within their own organizations. All statements in this news release, other than those setting forth strictly historical information, are forward-looking statements. Forward-looking statements are not guarantees of future performance and actual results might differ materially. For a full list of risks and discussion of forward looking statements, please see ASGN&#8217;s Annual Report on Form 10-K for the year ended December 31, 2023, as filed with the SEC on February 23, 2024. We specifically disclaim any intention or duty to update any forward-looking statements contained in this news release.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative Circle is thrilled to announce the release of our 2024 Client Pulse Report, offering a comprehensive analysis of artificial intelligence&#8217;s impact on creative and marketing teams. This year\u2019s report illuminates how AI has rapidly become embedded in daily workflows, but leaders still seek support in deploying the groundbreaking technology to its full potential. To [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":58814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[117,134,169,81,192],"class_list":["post-58810","post","type-post","status-publish","format-standard","hentry","category-employer-insights","tag-ai","tag-artificial-intelligence","tag-creative","tag-marketing","tag-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative Circle Unveils 2024 Client Pulse Report: Navigating AI in the Creative and Marketing Industry | Creative Circle<\/title>\n<meta name=\"description\" content=\"Explore the impact of AI on creative and marketing leaders as they make decisions about talent planning, strategy development, and navigating tech adoption.\" \/>\n<meta name=\"robots\" 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