{"id":61213,"date":"2025-09-22T20:43:06","date_gmt":"2025-09-22T20:43:06","guid":{"rendered":"https:\/\/www.creativecircle.com\/?p=61213"},"modified":"2025-09-25T09:43:08","modified_gmt":"2025-09-25T09:43:08","slug":"4-social-media-lessons-from-an-nfl-powerhouse","status":"publish","type":"post","link":"https:\/\/www.creativecircle.com\/blog\/4-social-media-lessons-from-an-nfl-powerhouse\/","title":{"rendered":"4 Social Media Lessons from an NFL Powerhouse"},"content":{"rendered":"<p><span data-contrast=\"auto\">Do you ever feel like your social media content is stuck at the line of scrimmage?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You\u2019re planning and posting <\/span><span data-contrast=\"none\">\u2014<\/span><span data-contrast=\"auto\"> but nothing is advancing downfield. \ud83d\ude05\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I\u2019ve been there, and I\u2019ve found my way out by taking a close look at the accounts<\/span> <b><i><span data-contrast=\"auto\">I can\u2019t stop<\/span><\/i><\/b><span data-contrast=\"auto\"> clicking on to find some inspiration.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If they keep you coming back, they\u2019re doing something right. Right?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lately I\u2019ve been studying the Buffalo Bills\u2019 social media channels. And not just because I\u2019m a fan (hey-ey-ey-ey!), but because their content is a masterclass in building loyalty, evoking emotion, and keeping their audience engaged.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bills fans are widely recognized as one of the most loyal fanbases in the NFL, and that unwavering spirit doesn\u2019t stop at the stadium gates. It lives online, too!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Their social media strategy has <\/span><a href=\"https:\/\/www.servemethesky.com\/blog\/kelsey-sweet-tiktok-strategy\"><span data-contrast=\"none\">evolved to connect with the next generation of fans<\/span><\/a><span data-contrast=\"none\">, successfully attracting new followers \u2014 especially among those on socials who don\u2019t yet support an NFL team.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What keeps their followers coming back for more?<\/span><\/b><span data-contrast=\"auto\"> Highlight clips aside\u2026<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is it the comical unscripted videos showcasing players\u2019 personalities?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is it the clips of the emotional moments they share on the field?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Or is it because they lean into the, <\/span><i><span data-contrast=\"auto\">ahem<\/span><\/i><span data-contrast=\"auto\">, *quirks* of the fans?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The team\u2019s social strategy is playful, unfiltered, and bold, and in my opinion, it\u2019s one<\/span><i><span data-contrast=\"auto\"> all<\/span><\/i><span data-contrast=\"auto\"> content marketers and creators should be paying attention to.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><strong>Here are four lessons I\u2019ve learned from following the Buffalo Bills online.\u00a0\u00a0<\/strong><\/h2>\n<h3>1. Lead with authenticity.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61228\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-22-300x150.png\" alt=\"\" width=\"346\" height=\"173\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-22-300x150.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-22.png 425w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/p>\n<p><span data-contrast=\"auto\">Well-crafted captions and picture-perfect posts deserve their moment in the spotlight, but oftentimes consumers crave real, unpolished content over perfection.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Maybe it\u2019s okay if your CEO is featured in a video from his living room rather than a production studio. Head of Instagram <\/span><a href=\"https:\/\/www.instagram.com\/mosseri\/\"><span data-contrast=\"none\">Adam Mosseri does it.<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">This <\/span><\/i><a href=\"https:\/\/www.instagram.com\/reel\/DOoHix_jhp1\/?igsh=NDF6ampheW1hbHlv\"><i><span data-contrast=\"none\">grainy Instagram video of Josh Allen<\/span><\/i><\/a><i><span data-contrast=\"auto\"> checking for last remnants of a nosebleed caught my attention more than any touchdown Reel did.\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>2. <span class=\"TextRun SCXW157474158 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW157474158 BCX8\">Prioritize audience-first content<\/span><span class=\"NormalTextRun SCXW157474158 BCX8\">.<\/span><span class=\"NormalTextRun SCXW157474158 BCX8\">\u00a0<\/span><\/span><\/h3>\n<h3><span class=\"EOP SCXW157474158 BCX8\" data-ccp-props=\"{}\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61227\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-21-300x150.png\" alt=\"\" width=\"346\" height=\"173\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-21-300x150.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-21.png 425w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Monitor what trends with your audience, <\/span><i><span data-contrast=\"auto\">then<\/span><\/i><span data-contrast=\"auto\"> weave in your brand elements and messaging to join the conversation. Prioritize what <\/span><b><i><span data-contrast=\"auto\">your followers<\/span><\/i><\/b><span data-contrast=\"auto\"> care about, engage with, and find valuable: audience-first &gt; brand-first. <\/span><\/p>\n<p><span data-contrast=\"auto\">Try using <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/creative-circle_company-culture-isnt-just-starbucks-gift-activity-7304953293431001100-SCiG?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAlKkQEBo3G1oliU1Y06TsJ9DhbNrxtGT24\"><span data-contrast=\"none\">polls<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/creative-circle_cringey-client-feedback-activity-7310742416842506240-DywY?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAlKkQEBo3G1oliU1Y06TsJ9DhbNrxtGT24\"><span data-contrast=\"none\">skimming the comments<\/span><\/a><span data-contrast=\"auto\"> section to see what your audience actually cares about.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Relevant memes and pop culture references to summarize big moments have helped the Bills connect with their audience. They posted <\/span><\/i><a href=\"https:\/\/x.com\/BuffaloBills\/status\/1967320026874368035\"><i><span data-contrast=\"none\">this meme on X<\/span><\/i><\/a><i><span data-contrast=\"auto\"> celebrating their victory over the Jets (again joking about the nosebleed). And they posted it moments after the game ended. How do they do that??\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>3. <span class=\"TextRun SCXW236293895 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236293895 BCX8\">Mic up your team<\/span><span class=\"NormalTextRun SCXW236293895 BCX8\">.<\/span><span class=\"NormalTextRun SCXW236293895 BCX8\">\u00a0<\/span><\/span><span class=\"EOP SCXW236293895 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61229\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-23-300x150.png\" alt=\"\" width=\"342\" height=\"171\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-23-300x150.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-23.png 450w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/p>\n<p><span data-contrast=\"auto\">Let the voices and minds behind your brand be heard! Giving your audience a peek behind the curtain can help humanize your brand, showcase your personality, and make you more likeable.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Try employee spotlights with short bios and fun facts, or let your team <\/span><a href=\"https:\/\/www.instagram.com\/reel\/DEiXiYqqwEi\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\"><span data-contrast=\"none\">share their expertise<\/span><\/a><span data-contrast=\"auto\"> through short videos. Did you know posts with clearly visible human faces can <\/span><a href=\"https:\/\/www.emerald.com\/jcm\/article-abstract\/42\/3\/318\/1247037\/Analyzing-the-impact-of-faces-on-consumer?redirectedFrom=fulltext\"><span data-contrast=\"none\">significantly increase engagement<\/span><\/a><span data-contrast=\"auto\">?<\/span><\/p>\n<p><i><span data-contrast=\"auto\">This <\/span><\/i><a href=\"https:\/\/www.instagram.com\/reel\/DFGKZfLxG3X\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\"><i><span data-contrast=\"none\">mic\u2019d up video<\/span><\/i><\/a><i><span data-contrast=\"auto\"> shows how likeable the team\u2019s offensive tackle is. Standout talent aside, his charismatic personality makes him a fan magnet.\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>4. <span class=\"TextRun SCXW161391982 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW161391982 BCX8\">Build excitement around what you do<\/span><span class=\"NormalTextRun SCXW161391982 BCX8\">.<\/span><\/span><span class=\"EOP SCXW161391982 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61230\" src=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-24-300x150.png\" alt=\"\" width=\"358\" height=\"179\" srcset=\"https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-24-300x150.png 300w, https:\/\/www.creativecircle.com\/wp-content\/uploads\/2025\/09\/WordPress-Blog-Images-24.png 425w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/><\/p>\n<p><span data-contrast=\"auto\">Excitement is contagious &#8212; share your sneak peeks and celebrate your wins! If you build hype around what you\u2019re doing, your audience <\/span><b><i><span data-contrast=\"auto\">will<\/span><\/i><\/b><span data-contrast=\"auto\"> eventually start talking about it (and sharing it \ud83e\udd1e)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Try teasing upcoming announcements or <\/span><a href=\"https:\/\/www.instagram.com\/reel\/DNnp1hGuCMR\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\"><span data-contrast=\"none\">sharing glowing testimonials<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">This past spring, the Bills turned their 2025 season schedule release into a grand event with a <\/span><\/i><a href=\"https:\/\/www.instagram.com\/reel\/DJp0j0YS-HO\/?igsh=MWVsN2M2cGR3cnlrcQ==\"><i><span data-contrast=\"none\">1.5 minute video<\/span><\/i><\/a><i><span data-contrast=\"auto\"> teasing the use of AI \u2014 it has 2.9M views! The NFL turned what could have been a dry announcement into a <a href=\"https:\/\/www.usatoday.com\/story\/sports\/nfl\/2025\/05\/14\/nfl-schedule-release-videos-2025\/83633662007\/\">multi-day content even<\/a>t, with these drip-fed reveals across platforms.\u00a0<\/span><\/i><\/p>\n<p><b><span data-contrast=\"auto\">The Takeaway\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The next time you\u2019re staring at your content calendar wondering what to post, scroll through the accounts that keep you engaged and ask yourself <\/span><strong><i>why<\/i><\/strong><span data-contrast=\"auto\"> they work.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What emotions do they spark? What post types are they sharing?\u00a0 What is their tone like?\u00a0 Emulate some of those tactics in your next post and see what happens!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Analyzing the Bills channels taught me that standout social content goes beyond aesthetics \u2014 it thrives on being authentic, having fun, and prioritizing connection with your audience, in the ways <\/span><b><i><span data-contrast=\"auto\">your audience<\/span><\/i><\/b><span data-contrast=\"auto\"> wants it. And that\u2019s a playbook worth stealing!\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>If you&#8217;re craving more content like this, <a href=\"https:\/\/www.creativecircle.com\/blog\/social-media-magic-5-quick-tips\/\"><em>check out this post on &#8220;social media magic&#8221; from two talented creators in our freelance candidate networ<\/em>k.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>About the Author.<br \/>\n<\/strong>Kayleigh is a Creative Circle freelancer \u2014 when she\u2019s not chasing around her two young boys or laughing at\u00a0<a href=\"https:\/\/www.instagram.com\/corporatenatalie?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==\">Corporate Natalie<\/a>\u00a0videos, she spends her time creating content for us! She specializes in sharing advice for our talent community, so if you\u2019re a creative with an appetite for blogs on market trends, job search guidance, and freelance life,\u00a0<a href=\"https:\/\/p.creativecircle.com\/newsletter\">subscribe to our newsletter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/creative-circle\">follow us on LinkedIn<\/a>\u00a0to ensure you never miss the latest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you ever feel like your social media content is stuck at the line of scrimmage?\u00a0\u00a0 You\u2019re planning and posting \u2014 but nothing is advancing downfield. \ud83d\ude05\u202f\u00a0 I\u2019ve been there, and I\u2019ve found my way out by taking a close look at the accounts I can\u2019t stop clicking on to find some inspiration.\u00a0\u00a0 If they [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":61223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,87],"tags":[434,436,431,91,265,432,78,438,437,430,433,258,435],"class_list":["post-61213","post","type-post","status-publish","format-standard","hentry","category-creative-insights","category-perspectives","tag-buffalo-bills","tag-content-creator","tag-content-marketing","tag-instagram","tag-linkedin","tag-nfl","tag-social-media","tag-social-media-lessons","tag-social-media-marketing","tag-social-media-strategy","tag-spots-marketing","tag-tiktok","tag-winning-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Social Media Lessons from an NFL Powerhouse | Creative Circle<\/title>\n<meta name=\"description\" content=\"Explore 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